PRAIRIE VIEW, Texas, Sept. 18, 2025 /PRNewswire/ -- Prairie View A&M University announces the inaugural appointment in its Presidential Executive-in-Residence Program, a new initiative that connects students and faculty with industry leaders whose careers have redefined business and culture. 

Dr. Mathew Knowles, entrepreneur, branding strategist, and cultural architect behind global icons Beyoncé, Destiny's Child, and Solange, has been named the University's first Executive-in-Residence for the 2025–2026 academic year. With more than $100 million in business exits and acquisitions, plus groundbreaking campaigns for Pepsi, L'Oréal, and Samsung, Dr. Knowles brings unmatched expertise to PVAMU. A LinkedIn Top Voice and recipient of the National Speakers Association's Master of Influence Award, he is also recognized by Marquis Who's Who and serves as a global advocate for health and wellness.

Throughout the fall and spring semesters, Dr. Knowles will lead four master classes (two each term), in collaboration with the Center for Innovation and Entrepreneurship and the Department of Languages and Communication.

Master class topics include:

• From Solopreneur to Entrepreneur: Debunking myths, embracing mindset, and building meaningful work (Center for Innovation and Entrepreneurship)
• Strategic Visibility: Brand, business, and the power of narrative (Department of Languages and Communication)

These interactive sessions give students direct experience in:

• Launching purpose-driven ventures
• Designing and executing strategic communication campaigns
• Navigating the evolving worlds of business, branding, and media

As part of his residency, Dr. Knowles will also lead two faculty development workshops on cultivating an entrepreneurial mindset, harnessing storytelling, and advancing brand strategy and media innovation. These sessions, exclusive to Prairie View A&M,  bridge academic theory with professional practice, equipping faculty to drive ingenuity, enrich teaching, and prepare students for future-ready careers.

Dr. Knowles' appointment marks the beginning of a program that reflects Prairie View A&M University's commitment to embedding visionary leadership into the academic experience. Through the Presidential Executive-in-Residence Program, PVAMU reinforces its distinction as a national model for student success, innovation, and the transformative power of education.

For more information about the program, or to request an interview with Dr. Knowles or University leadership, please contact:

Liz Faublas-Wallace 
Communications Professional
936-261-1562
lswallace@pvamu.edu

Candace Johnson
Executive Director of Marketing and Communications
936-261-1566
cajohnson@pvamu.edu 

The Office for Marketing and Communications, 936-261-1560, www.pvamu.edu/marcomm

PRAIRIE VIEW A&M UNIVERSITY, founded in 1876, is the second oldest public institution of higher education in the state of Texas and the third largest Historically Black College/University (HBCU) in the nation. Designated as an "institution of the first class" in the Texas Constitution, the enrollment exceeds 9,000 students and over 80,000 graduates. PVAMU offers academic programs through its ten colleges and schools, boasting degree options leading to bachelor's to doctoral-level degrees. A Carnegie-classified high-research (R2) University and a member of The Texas A&M University System, PVAMU is dedicated to fulfilling its land-grant mission of achieving excellence in teaching, research and service. For more information, visit www.pvamu.edu. 

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SOURCE PRAIRIE VIEW A&M UNIVERSITY